I had the privilege to present and talk about my favourite topic digital at
ClickZ Live Hong Kong 4-6 Aug 2015.
Digital transformation is top-of-mind for executives across many industries. Often when thinking of digital transformation, marketers are thinking about how to amplify their digital presence through website enhancements, mobile design and social platforms. While those are certainly key tactics in a robust digital strategy, they are initiatives that must be informed by and based on data.
You can find the presentation at slideshare located at here.